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Learn how Dahlia helped Cumulus make email their most powerful marketing channel
Cumulus Sport is a sportswear brand that specializes in custom knee pads, leg sleeves, and performance socks for better protection and improved performance in sports.
The Cumulus Sport team knew that email as a channel was being underutilized. With a list size of over 16,000, they had very little insight into their customer behaviors due to the lack of segmentation and analytics in the GetResponse platform. Their engagement rates were very low and they sent emails on a shared sending domain which sacrificed their sending reputation.
With all customer data easily accessible in Klaviyo, Cumulus Sport saw how impactful it is to be able to access user data within the email service provider. With more touchpoints in the user journey than ever before, Cumulus Sport quickly realized the ROI and the value of the platform. Now, the team can score a real-time snapshot of customer interactions, then build and send ultra-targeted messages, fast—and at scale.
"Everything looks great, thanks Anna. We've been really happy with the emails."
Once we migrated all the existing data to Klaviyo, we immediately set-up a pop-up, footer form, and connected these lead generators to a welcome series in Klaviyo. We implemented all of the high volume flows like the browse and cart abandonment and eventually built out the post purchase journey with timely cross-sell and upsells based on user behaviors.
