Dahliamarketing

Outschool

62% YoY growth in revenue with Klaviyo optimization.

1,354%

Increase in New Buyer Conversion

22%

of total revenue from email in 2023

33%

YoY increase in revenue from flows in 2023

Learn how Dahlia helped Outschool connect with new customers to increase new buyer sales

Outschool is an online tutoring platform whose mission is to inspire kids to love learning.

challenge

Outschool needed a seasoned Iterable-experienced marketer to help build complex journeys, audit current efforts, and make strategic suggestions. They also needed help with email building and copywriting and for someone to act as a resident Iterable expert for the broader team.

solution

The first thing we did was simplify the new parent onboarding process and streamline the custom events and journey tiles into one cohesive flow. We standardized definitions for the personas and each step in the user journey which saved time and money for the rest of the team.

"Anna has a strong bias to action and the drive to work autonomously while still bringing in stakeholders, and more industry knowledge than ChatGPT."

strategy